Don Quixote De La Mancha - 1770 Words

Don Quixote De La Mancha In the world of literature, there are many great world that blow the minds of readers and historians everywhere. However none of these works of literature have caused a great effect in the world quite like Don Quixote De La Mancha, a novel written by Miguel de Cervantes in the 1600s. Don Quixote de la Mancha is the jewel of Western Literature. It is the most commonly translated and read book in the universe of Spanish literature, after the bible. It has been translated into more than 60 languages worldwide. It has also been adapted into many films and plays. Now you may be wondering why exactly Don Quixote de la Mancha has had more success than every other book published. The reason why this is, is because Don†¦show more content†¦He found â€Å"such books were offensive because they presented fiction under the guise of historical truth.† He yearned to begin a new generation of comedic chivalry romances. Miguel de Cervantes published the first volume of Don Quixote in 1605 on January 16. Ten years later Cervantes published the second volume of the book in 1615. Cervantes got the idea for the novel while spending time in jail for having problems in his job. He had a duty as a tax collector for the Spanish Government. However he had mathematical conflicts, which were the reason why he ended up locked away. He performed this job as tax collector as a day job in order to make a living. Characters From The Novel Don Quixote: Don Quixote or previously known as Alonso Quixano is a old country hidalgo who lives in the unknown village of La Mancha. He is a 50 year old, bachelor, and middle class man who lives with his young niece who is no older than 20 and a fellow housekeeper. Alonso is different and isolated from society because of his passion for reading books, especially chivalry. However, he has managed to befriend the village’ s barber and the church priest. After spending a long time reading chivalry novels, Alfonso is inspired to embark on a knightly adventure with a fellow squire Sancho Panza. On this journey, Alonso gives himself a new identity, Don Quixote. On this journey he battles other knightsShow MoreRelatedDon Quixote de La Mancha1223 Words   |  5 PagesIn Miguel de Cervantes classic novel Don Quixote de la Mancha, a necessary counterpart to Don Quixotes character is found in Sancho Panza. Sancho is Don Quixotes so-called squire and companion through his adventures. The vital contrast between these two characters contributes to the literary success of Cervantes novel. It is only through the eyes of Sancho that we witness Don Quixotes madness and only through the latters madness that we evidence Sanchos sanity. Without the presence of theseRead More Don Quixote de la Mancha Essay5548 Words   |  23 PagesTwo lost tales concerning the valiant knight Don Quixote de la Mancha and other such interesting things Prologue After reading for the first time the true history of The Ingenious Hidalgo Don Quixote de la Mancha, originally scribed by the brilliant Arab historian Cide Hamete Benengeli, I was captivated by it and somehow began to relate it to all that happened to me in my daily life, wondering how our famous hero would interpret these things in my life and what I might learn from his good senseRead MoreDon Quixote de la Mancha by Miguel de Cervantes751 Words   |  3 PagesDon Quixote The Ballet performance Don Quixote is based on the worldwide known novel ‘Don Quixote de la Mancha’ by Miguel de Cervantes. It was originally performed by the Bolshoi Ballet of Moscow and choreographed by Marius Petipa in the year of 1869 with the music of Ludwig Minkus. Now days there are numerous Ballets performing it all over the world. The Miami City Ballet has adopted this performance as part of their season content, giving the Spanish play a hint of Latin American taste with severalRead MoreUse Of Don Quixote De La Mancha By Miguel De Cervantes1324 Words   |  6 PagesDaniela Dicheva Professor Salena Fehnel ENG 106 08/19/2014 The Character of Don Quixote De La Mancha by Miguel de Cervantes A writer, no matter how great, no matter how brilliant his work, does not exhaust the literary wealth of a nation in a given era, but with all your heritage or just one of his work, he can score the highest peaks of the literature. Based on merit and dignity Miguel de Cervantes Saavedra takes the first place in the literature of the Spanish Renaissance, because most profoundRead MoreMiguel de Cervantes: The Ingenious Gentleman Don Quixote of La Mancha1794 Words   |  7 PagesMiguel de Cervantes: The Ingenious Gentleman Don Quixote of La Mancha The indisputable literary value of The Ingenious Gentleman Don Quixote of La Mancha (usually abbreviated to Don Quixote) by Miguel de Cervantes places his work at the top of the global canon of literature. Internationally recognised as Cervantes’s masterpiece, the work was published in the early seventeenth century during the European Renaissance period, hallmarking the Spanish Golden Age of literature as â€Å"the first modern novel†Read MoreAn Admirable Spanish Novel, The Ingenious Gentleman Don Quixote of La Mancha by Miguel De Cervantes877 Words   |  4 PagesDon Quixote fully titled â€Å"The Ingenious Gentleman Don Quixote of La Mancha† is an admirable Spanish novel by an eminent novelist Miguel De Cervantes. Cervantes wrote many novels while in prison but unfortunately this was the only reputed work produced by him which became world’s first best seller and literature’s great masterpiece. It encompasses the history, culture and the general environment in Spain. According to me, this magnum opus became so high-flying because of its universally-recognizedRead MoreDon Quixote: Hero or Fool? Essay example1035 Words   |  5 PagesHidalgo Don Quixote de la Mancha, author Miguel de Cervantes attempts to satirize the medieval romance through his character, Don Quixote. The tale tells the story of a man who loses his sanity out of his desire to become a real-life knight. This story was highly acclaimed for the time; even though it poked fun at the main character and medieval romances in general, it brought back the ideals of this genre. The legacy of Don Quixote continues with Joe Darion’s songs from the 1965 musical Man of La ManchaRead MoreThe Don Quixote By Miguel De Cervantes Essay1338 Words   |  6 PagesThe Don Quixote we know today, has changed a numerous amount of times. Not because of someone wanting to alter it, but the simple fact of Gadamer’s fusion of horizons. It’s simple, fusion of hori zons is when one translates text from one language to another. The texts do not directly translate, so the translator will explain the text in a similar form. Because texts do not directly align, and translate, a new meaning can be formed. Thus is Gadamer’s fusion of horizons. Because of Gadamer’s fusionRead MoreAnalysis Of Don Quixote809 Words   |  4 PagesDon Quixote By Miguel de Cervantes Saavedra Don Quixote by Miguel de Cervantes Saavedra is the story of a Christian â€Å"knight,† don Quixote, and his trustworthy â€Å"squire,† Sancho Panza, and their adventures around Spain. â€Å"Thus, I travel about this wilderness and these unpopulated areas seeking adventures, and I’m committed to offering my arm and my person in any perilous adventure that comes my way to help the weak and needy.† (p. 97-98) Our story takes place in the seventeenth century in La ManchaRead MoreMan of La Mancha972 Words   |  4 Pagesliving. The choice a person makes on how they want to live their life, ultimately determines their future. A person should choose to live in an illusion which leads to hope, rather then reality which leads them to despair. The musical play Man of La Mancha, written by Dale Wasserman, is a perfect example of this because in the play, there are characters who live in illusion and characters who live in reality. Illusion leads a person to hope, a nd hope gives a person something to live for. One persons

Sault Saint Marie, Ontario An Analysis - 767 Words

From an outsider’s perspective, the city of Sault Saint Marie, Ontario is not one that initially appears as being beautiful. As a result of the Algoma Steel Plant (the town’s primary industry), a pervasive scent of tar often paves the air and so, coats the lungs in the burning by-products of melted rubber. The persistence of long, harsh winters, courtesy of residing in the â€Å"True North† and along the banks of Lake Superior—where wind and water gush like spilled arteries over the land and sky—means that much of the Sault’s infrastructure has likewise melted with the frequent snowfall. This is prevalent in the sidewalks and roads which are in many places cracked, or in the process of doing so; they are like fissured wounds of asphalt that†¦show more content†¦Outcroppings of Pine and Birch shifted in the unrelenting wind as if they were the scales on the bodies of primordial dragons attempting to settle their massive forms into the damp ground beneath them. An endless horizon of white edged waves bit at the tails of one another in a crashing cacophony until they foamed, frothed and broke against the shore. Moving along the beach, I noticed a variety of vibrant rocks clustered together like bright patches of nebula against the darkened pitch of sand. Here was a crater of red, there, multiple rings of green set into a granite base, and even farther away there were whole galaxies of stone dusted in slices of quartz and coarse iron. Soon the rising and falling rush of water in my ears was accompanied by the gentle clacking sound of small, mineral galaxies colliding against one another in the confines of my palms. It was as we were preparing to leave that a final rock flashed across my peripheral. As if by some unseen cosmic force, I found myself reeling with the efforts to unearth it. Unlike the others already in my possession, this rock had a dull and rough exterior. Maybe, I was now realizing, it was much the same as the Sault Saint Marie I had always been so quick to scorn. Just like the city, the rock was unattractive, even unassuming, but it was vast upon further consideration. It was a fractal display of carbon, nitrogen, oxygen, and hydrogen hidden below a mound of layers. These were the same four elements that made

Organizational Fairness and Diversity in Public Organizations

Question: Discuss about the Organizational Fairness and Diversity Management in Public Organizations. Answer: Introduction: The cited article from Scandinavian Journal of Management attempts to bring about a new outlook on strategies made for diversity management in the organizations. The authors of this article are prominent scholars of social sciences in the universities of Amsterdam. The article raises the issue of conflict remaining in the very system of how society and the organizations endeavor to manage diversity. It is believed that eradicating diversity from the root of organizational system is possible through social integrity and inclusiveness. However, in the very core of society there remains a latent discourse of otherness constantly emerging and thereby hindering the process of inclusion. On the other hand, the context of power in the organizations also causes for suppression and injustice resisting the inclusion process. Due to this, the study conducted by Ghorashi and Sabelis reveals that an ever-changing power relation would make opportunity for new ideas in diversity management. This wi ll enable the employees of the organizations to understand diversity in practices and individual choices. However, the article recommends not to stress the interests of managerial work greatly as this eventually bar the genuine change and decelerate the very process of inclusion. Hal G. Rainey and Sungjoo Choi, both of them being eminent scholars from University of Georgia and Kyung Hee University respectively, have conducted the referred study. The study concerns with the increasing attention of the business organizations in effective diversity management and Rainey and Choi, in this context, inspects how organizational transparency united with diversity management contributes to the job satisfaction of the employees. To uncover this, data was derived from the 2006 Federal Human Capital Survey and for this, hierarchical regressions were used; these regressions consisted of both logistic and linear regressions. As for the method of the study model 1 was developed by a dependent variable of job satisfaction, a single-item measure and model 2 was developed with various-item measure. Other than dependent variables, the study also considered independent variables like diversity management, seeming organizational fairness and demographic variables. The result of t he study conclusively shows that job satisfaction among the racial or ethnic minority group and women in context of diversity management is rather low than their counterparts. Thus, the study leaves the public administrators with real practical inference despite the incessant efforts for diversity management made; there must be some loopholes causing dissatisfaction among women and ethnic or racial minorities. The changing demography in the organizational workforce has created unmatched challenges for organizations, both nonprofit and public. According to the authors of this particular chapter in the book, Wooldridge, Smith-Mason and Maddox, the journals of public management have made no considerable contribution in addressing diversity management in the public administrations and that this has purposed administering this research. This study aims at identifying the chief components of diversity. In addition, the research also inspects how the minority groups in a workplace feel as well as the extent of their job satisfaction. The study recognizes diversity components in terms of gender diversity, generational differences, ethnic and racial minorities, older workers, disabled workers and employees belonging to LGBT community. Interestingly, the study also mentions some unusual diversity groups in terms of couples with dual-income where both the partners are working and external or continge nt workers. This study effectively finds out that the biggest challenge for diversity is discrimination and lack of social sensitivity in the workplace. In addition, the authors have opined that visible demographic distinctiveness as racial and gender differences create correlation that is more negative rather than the others. Although the study limits its diversity data collection research work on Hispanic and African-American minorities, the study concludes on a positive note that effective management of diversity will enhance the teams creativity as well as level of participation and interaction. Diversity management in organizations and in workplaces has sought the attention of researches though the literatures of these previously conducted studies tend to offer contradictory suggestions on effective diversity management. Therefore, this study aims at developing a multilevel model to provide the organizations with a comprehensive view of diversity. Apparently, the study suggests a model explaining the connection between work-related outcomes and employee dissimilarity based on job motivation logic as well identifying practices of diversity management. By effectiveness in diversity management, the authors clarify here that it should refer to the desirable contributions in the team performance made by the diverse groups working. To conduct the study the authors first adopted a rational perspective and concentrated on employees differences from the companions in a working group and after that a motivational outlook was adopted by the authors on how these differences affect the outcome of individuals work. Further, six propositions were made to develop an integrated model and argument proceeded to decided how far these assumptions were valid. The study required assessing multiple methodologies used in various studies mixed with field studies applying survey methods. Research conducted by cited authors imply that the organizations must address the employees concerns regarding their identities, promote their self-efficacy and accept their performance as equally as of any other. The cited study refers to one significant aspect of diversity management that is not explicitly present in the previous other studies; the sense of psychological security contributing to diminish racial differences and enhancing employee performance. The authors of this article have positioned psychological security as an intermediating mechanism in the relationship between performance and diversity climate. It has been proposed that the employees assessment of the organizational climate regarding diversity manipulates their psychological safety that later tend to shape their performances. To prove this point, six hypotheses were adopted and further discussion continued in this regard. The study was based on both survey administration and data collection. The respondents were the supervisors and employees of a mid-sized production enterprise in Midwestern US. The purpose of the study was to measure diversity climate through 4-item scale and the psychological security by 3-item scale. The hypotheses were, thereafter reconsidered according to these surveys. The result of this study indicates that this relationship is stronger for the minorities than the majority of Whites. The implication of the study remains that the managers must foster and ensure psychological safety for the employees regardless of any discriminating factors and they must create an environment of hospitality for diversity in the organization. The practices of inclusion in the environment of diversity are greatly practiced now a day though there is scope for professional practice norms. Unfortunately, many of such inclusion activities are not the same with the complexity scale of the diversity issues needed to be addressed. This cited study aims to strengthen the competency of diversity and inclusion practitioners by providing the industrial and organizational psychologists with valuable research findings. Since, the research was primarily a qualitative one, in the first place, the increasing practice of DI in the workplace was considered. Besides this, the research intended to refer an improved strategy for the inclusion practices in an environment of diversity at workplace and for that four key principles such as resources and qualifications of the participants, group processes, relationships maintained with stakeholders and continuous improvement were assumed to be adhered. Eventually, the relevance of these professiona l practice norms to the industrial and organizational psychologists was considered. The authors further suggested that the direct involvement of the IO psychologists in the process of DI would actually enhance the process. This cited study aims to make an improvement on the previously done researches on how setting of goals or achievements voluntarily activates the employees of an organization and thereby influencing the relationship between diversity and performance even more. The study has been developed by testing earlier theories and extending those researches in the space of this study. The research was conducted in a business school in Netherlands where the students were working on a project of business simulation. Several groups containing four members each were formed and a survey was conducted on them even before the simulation started. The key measured items in this survey were goal orientation, cultural diversity, team performance and control variables. Grounded on this research, the previously assumed hypotheses were tested and the result of the preliminary study has both theoretical and practical implications. The study shifts significant focus on self-regulatory strategies and motivationa l orientations of the employees as well as the practical implications of the study emphasizes the importance of retaining diversity in the organizations. References Ghorashi, H., Sabelis, I. (2013). Juggling difference and sameness: Rethinking strategies for diversity in organizations.Scandinavian Journal of Management,29(1), 78-86. Choi, S., Rainey, H. G. (2014). Organizational fairness and diversity management in public organizations: Does fairness matter in managing diversity?.Review of Public Personnel Administration,34(4), 307-331. Rice, M. F. (2015).Diversity and public administration. ME Sharpe. Guillaume, Y. R., Dawson, J. F., Priola, V., Sacramento, C. A., Woods, S. A., Higson, H. E., ... West, M. A. (2014). Managing diversity in organizations: An integrative model and agenda for future research.European Journal of Work and Organizational Psychology,23(5), 783-802. Singh, B., Winkel, D. E., Selvarajan, T. T. (2013). Managing diversity at work: Does psychological safety hold the key to racial differences in employee performance?.Journal of Occupational and Organizational Psychology,86(2), 242-263. Hays?Thomas, R., Bendick, M. (2013). Professionalizing diversity and inclusion practice: Should voluntary standards be the chicken or the egg?.Industrial and Organizational Psychology,6(3), 193-205. Pieterse, A. N., Van Knippenberg, D., Van Dierendonck, D. (2013). Cultural diversity and team performance: The role of team member goal orientation.Academy of Management Journal,56(3), 782-804.

Title Persuasive Essay Example For Students

Title Persuasive Essay The daughter of an active feminist, Mary Woolstonecraft Shelley eloped with the famous poet Percy Bysshe Shelley at the age of 15, and after was continually and profoundly influenced by his words and writings. Her novel Frankenstein is named among the best written and most meaningful of the gothic works, and is one of the few still popularly read today. A precursor to the Romantic trend in art and intellect, gothic novels rejected of the precepts of order, balance, idealization, and rationality that typified Classicism in general and late 18th-century Neoclassicism in particular. The gothic tradition grew out of disillusionment with the Enlightenment and 18th-century rationalism and physical materialism. Romanticism as a whole emphasized the individual, the irrational, the imaginative, the spontaneous, the emotional, and the transcendental. Shelley herself defines gothic as a story which would speak to the mysterious fears of our Nature, and would awaken thrilling horrorone to make t he reader dread to look around, to curdle the blood and quicken the beatings of the heart. By infusing moral and social concerns into the gothic style, Shelley achieves more than a simple horror story, however. The universal societal and psychoanalytical questions raised in Frankenstein secure its place in world literature and promise decades of similarly fashioned gothic writings. As stated above, the gothic genre developed as a harsh reaction to the predominant Neoclassic ideals of the time; the emphasis shifted from the whole to the solitary, and from society to nature. The Graveyard Poets, one of whom is Thomas Gray, are attributed with having ushered in the new philosophy and are often termed Pre-Romantics. Grays Elegy Written in a Country Churchyard has all the elements of the gothic: graves, overtones of death, a rural setting, and a desire for return to a more simplistic, natural time. Simultaneously, Jean-Jacques Rousseau preached a similar creed which presented society as evil, and called for a natural state of man. Shelley was schooled in both writers, and took their words to heart. In 1776 and 1789 Revolutions swept America and France, indicating that the Neoclassic ideals were not as stable as was previously thought. News of these revolutions infected the English with fears about similar occurrences in their own country, and much of this trepidation is manifested through devices such as the senseless mob violence in Frankenstein. Mary Shelley took fragments of histories and a legend surrounding the castle Frankenstein (which she may or may not have visited) she had heard and developed them into her novel. The castle was once inhabited by a doctor Conrad Dipple, an alchemist who claimed to have the elixir of life, and was known for graverobbing and signing his name Frankenstiena. She came across this information while vacationing with her husband and Lord Byron in Geneva in the summer of 1816. Mary writes in notes for an edition of her late husband s poetry that they read that summer the New Testament, Paradise Lost, Spensers Faery Queene, Montaignes Essays, and Aeschylus Prometheus, among numerous others (The Complete Poems of Percy Bysshe Shelley 575). One evening the three, along with Dr. John Polidori and Marys stepsister, Claire Clairmont, were trapped in Byrons castle as a storm raged outside. For a change from reading Coleridges vampiric poem Christabel, Byron suggested a ghost story competition. Out of this competition came Polidoris The Vampyre, Byrons Manfred, and Mary Shelleys Frankenstein, the idea for which came to her in a nightmare. The setting under which the story was devised was perfect for the story itself; Frankenstein takes place in the Swiss Alps and in Ingolstadt, where Victor Frankenstein is schooled and creates his monster. The novel swims in gloom and decadent expanses of castle and lecture hall, and all the confrontation scenes between Victor and his creation take place in harsh natural settings such as the cliffs and the ice floes. This reinforces Shelleys belief in both the destructive and beautiful properties inherent in nature, and heightens the conflict between the two characters. The setting, in turn, helps create the mood which permeates the novel. The tone is melancholy, and has an almost destructive sense about it. Due to the instability of the entire society, and Victor in particular, the mood shifts much like the emotions of a manic-depressive would; Victor seems wholly disconsolate yet notices flashes of beauty, such as in the spring during which he recovered with Clervals assistance. The tone also reveals the social prejudices of the time during the scenes in which the monster is attacked though he has done nothing to provoke such action. This mob mentality is used to illustrate the dangers of a society thinking as a whole; one mistake, and all is lost. The attacks are depicted violently and seem almost mechanical as one shout of fear and misunderstanding leads to an uncontrollable mass of angry bodies without any real reason for their ire. The truly frightening aspect of the mob scenes is the fact that no one questions the purpose behind the attack, but simply follows. The story makes use of a frame, a structure typical of the genre. The events are retold from a first-person narrative to a secondary audience who is unfamiliar with the happenings. This allows justification of expository information and also allows the audience (now the narrator) to voice thematic and moral assumptions derived from the content of the tale. Frankenstein begins as a seamans journal, but, upon the beginning of Victors experience, drops almost entirely the presence of Robert Walton (the seaman) and presents the tale through the Doctors eyes. Walton is necessary for practical reasons as well: since Frankenstein dies, there must be someone to relate his life, and it would be unfeasible for the story to be told through a personal journal for the simple fact that Fran kenstein had more important things to do than keep a diary. Shelley drew from two Classical sources, Ovids Metamorphosis and John Miltons Paradise Lost, for the creation of Frankenstein. From Metamorphosis came the Prometheus legend, which appears in the subtitle The Modern Prometheus. One of the Titans in Greek mythology, Prometheus returned fire from Mount Olympus to the humans after it had been taken from them by Zeus, and so was imprisoned on a peak where an eagle each day ate his liver, which grew again each morning. The Prometheus legend applies to Frankenstein in the instance of Victor, who obtains forbidden knowledge (that which humans should not have, like the fire) and then is punished for its misuse, however unintentional. Adam and Eves Fall from Grace, as related in Miltons epic poem, is very similar to the Prometheus legend, but with obvious Christian overtones. Victor Frankenstein is the ignorant humans in the Garden who are overcome by the temptation of the snakes (Sa tans) poisoned fruit of forbidden knowledge. Victor truly believes his efforts will help humanity, and A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me (Shelley 52). In the end, however, nature refuses his sway over its secrets and hands him an abomination; his failure is absolute and he suffers dearly his grand illusions. He has fallen, and all he holds in his heart is destroyed as a result of his seemingly benevolent search for things beyond his capacity and place. Percy Shelley was a devout atheist (if such a thing is possible), and he doubtless challenged the validity of Marys proper Christian upbringing. Despite his abhorrence for organised religion, both Shelleys read Paradise Lost twice for its literature between 1816 and the publishing of Frankenstein in 1818, and the influence of Milton is obvious. On the title page Shelley quotes Milton, Did I request thee, Maker, from my clay To mould me Man, did I solici t thee From darkness to promote me? Paradise Lost, X, 743-45 In the context of her novel, the passage reads as the monster questioning Victor, to whom he gives scornful god-like attributes. Victors irresponsibility in creating the innocent being from severed corpses and then refusing him and leaving him to die speaks of a distant, uncaring god whose qualities mirror Satans more closely than Christs. Shelleys novel is a clear message warning the unbridled destructive power of aggravated Nature, and the realms into which man should not meddle. Just as Victors character is a composite of Adams, Gods, and Satans attributes, the monster is faced with the same confusion of identity. This quality stems from Shelleys concern over the identity of her society as a whole, which was slowly disintegrating into smaller hostile factions. Paradise Lost is one of the works from which the monster masters language (another being Frankensteins journal, which fans his rage), and so he becomes learned in Christianity. The monster, being of above-average stature and strength, also displays a highly intellectual and logical power of reasoning. He extends his personal condition into the novel and declares, Like Adam, I was apparently united by no other link to any other human beingI was wretched, helpless, and alone. Many times I considered Satan as the fitter emblem of my condition (Shelley 135-136). The monster, while conceived of the discarded parts of criminals, was originally quite kind and sought only companionship, one of the primary quests of man. God saw this and bestowed Eve upon Adam. His unnaturally born and unlearned character served as a foil for the misguided and overly scientific Frankenstein. However, after a string of unfounded and brutal refusals by both his maker and society, his once benevolent character turns to anger and the pursuit of revenge. The creature tells Frankenstein that, The fallen angel becomes a malignant devil. Yet even that enemy of God and man ha d friends and associates in his desolation; I am alone (Shelley 240). Since he is rejected as another Adam, the monster assumes the role of Satan, where at least he is able to vent and does get some attention and respect. His rationale is that, if I cannot inspire love, I will cause fearif I have no ties and affections, hatred and vice must be my portion (Shelley 125-126). Denied of love and companionship, the monster reasons that the only option left him is its opposite: evil and destruction. Like Satan, the monster is effectively isolated from society due to the perception of him as hostile and evil, and this only serves to increase his hostility. Well before he had committed a single act against society, they fled from him or pursued him with weapons and cries. He saved a young girl from drowning and was shot; he helped a destitute family through a winter they would not have survived and, when he finally amasses the courage to reveal himself to them, they beat him and chase him f rom their land. He relates that Felix (the young man of the family) struck me violently with a stick. I could have torn him limb from limbBut my heart sank within me as with bitter sickness, and I refrained (Shelley 117). Even when attacked the monster is too upset by this refusal of his company to defend himself; companionship and understanding are of primary and singular importance to him. After several such disheartening failures, the creature resigns himself to a solitary life and devotes his energies towards the destruction of his absentee creator. Had he been accepted by only one individual, he might have endured the hostility of all others. The theme of mans fall from grace is attributed to the sin of pride and the danger of delusions of grandeur. If man would accept and remain confined to his place in the scheme of life, nature would do as should be done, and man could live in harmony. The balance between the natural world and the newly industrialised, scientific world of ma n is delicate and unstable. Shelley believes that scientific advances must be employed with extreme caution, and man must never forget his roots. Another struggle between poles is the ubiquitous battle between darkness and light. Metaphorically, darkness seeps into the light of knowledge much like the ever-present gloom in the gothic atmosphere. This ignorant darkness threatens progress and knowledge, but is natural and permanent; never will light overcome darkness, but the opposite is plausible. Occasional flashes of light, such as Victors discovery of the secret of life, are quickly obscured by the unforgiving and impenetrable blackness of nature. This impossibility of the permanence of scientific knowledge (which is the most dynamic branch of knowledge) questions the validity of a society based upon reason in a natural, malevolent world. The gothic is based upon the realisation that the former intellectual structures were collapsing, and Shelley is doubtful of the coming of a new er, better philosophy. The cycle of philosophies is again drifting towards nature as the key to harmonious and godly life, and Frankenstein illustrates the triumph of nature over science. Frankensteins monster is the embodiment of science and reason twisted to reality by the whims of Nature under which he was schooled. Science unleashed and unmonitored (as all science ultimately becomes) offers far more serious consequences than nature itself could ever inflict upon man. More than a caution on the dangers of science, Frankenstein calls for a united band of tolerant and democratic individuals to comprise the new culture. Ironically, the monster embodies this ideal: If any being felt emotions of benevolence towards me, I should return them a hundred fold; for that one creatures sake, I would make peace with the whole kind (Shelley 125). The monster wishes for peace and understanding while Frankenstein himself is caught in a web of reason and intellectualism; the creature is the embodi ment of nature while Victor serves as an illustration of the failing Neoclassic philosophies. The violence of this breaking social structure manifests itself with a distaste for the aristocracy (symbolically, the castles) and their comfort in their abused powers. Romanticism places importance on the individual and on democracy, denouncing hierarchical and inherited rule. The mob mentality and general loss of identity is derived directly from the disintegration of such a long-standing system; the culture is drowned in a torrent of questions and confusion. Finally, the omnipotence of nature again overrides the futile attempts of man at order and reason. Though Frankenstein is said to have marked the end of the gothic period in 18th century literature, its model still is emulated and admired. The novel had great influence upon the middle and late Romantic works, such as Percy Bysshe Shelleys drama Prometheus Unbound of 1819. Among the characteristic attitudes of Romanticism was a deepe ned appreciation of the beauties of nature, an exaltation of emotion over reason and of the senses over intellect, a focus on mans passions and inner struggles. The movement also emphasized imagination as a gateway to transcendent experience and spiritual truth, an interest in the medieval era, and a predilection for the mysterious and the monstrous. These attributes evolved directly from the gothic genre, but became more refined and less grotesque in the process. The Victorian era saw a resurgence in the ghost story, though their style tends to be more subliminal and domesticated than the blatantly evil tone of the gothic. American Romanticism had its base in this period of English literature as well. Poes Ligea and Fall of the House of Usher and Hawthornes Young Goodman Brown use many gothic conventions and themes, such as the ominous tone, dream-like or surreal sequences, and warnings about interdependency and the manipulation of ones mind. The gothic novel revolves as part of th e literary cycle, periodically returning for a brief period in the publics eye and then again disappearing into obscure circles of its few disciples. In this scientific age, the gothic is viewed as being overly sentimental, predictable, and implausible. As the ages change, readers, like Victor, are forced to exchange chimeras of boundless grandeur which the gothic inspires for realities of little worth (Shelley 46). The gothic, the fantastic, is a necessary balance for logic and reason as much as light is to dark, and good to evil. Without one, the other is undefined and therefore has no purpose in its existence. Frankenstein will live on as a brilliant insight into both the political environment of the 18th century and the eternal condition of man as an extension of nature. 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buy custom Opportunity Paper essay The foundation of building a successful business empire that transcends time and global economic challenges begins with the generation of a good business plan. A good business plan draws its strength from the ability of the business idea generators creativity and innovativeness. It is not surprising that very many established companies still find it hard to generate business ideas in their domestic economies; not because there are no opportunities in such economies but because of their lack of innovativeness. Lack of creativity and innovation not only affect established companies, so many individuals with the desire of making their debut into the entrepreneurial world also face the challenge of generating a business idea. In order to come up with a viable business idea, it is important that one considers among other factors: professional skills, available capital and the trends in the market. In this paper, I discuss a business idea generated in the food and beverage industry. The global economic crisis has greatly affected the income of people all over the world. Americans have not been spared by this menace and just like other people elsewhere, they are struggling to make end meet. The decrease in the income of the people has made it necessary for the people to adjust their expenses. There is however no better way of cutting down ones expenses than thinking about where to buy what you put in your stomach. No matter how tough ones financial situation gets his/her budgetary allocation on food cannot be scrubbed out; it can onlybe adjusted. For entrepreneurs, this is a real business opportunity that should not be left unexplored. How about coming up with an alternative way of selling food to these people whose meager income can no longer support them to dine in city restaurants and other posh dining places? This economic situation thus presents to entrepreneurs a business opportunity which when innovatively cultured into a business idea will see the rise o f new fortune 100 business empires. A good business idea that is greatly supported by the current economic situation in the food and beverages industry is the kiosk business. Street food industry is becoming more and more popular in the United States since majority of the people find it more financially convenient. A food kiosk business will do well and achieve greater success when located in densely populated parts of the cities. Other than the individuals who wish to cut down their food expenses by avoiding restaurants, workers who feel pressed for time also find food kiosks to be a better alternative to costs. This makes food kiosks to have so many customers and hence attract higher returns on the invested capital (Washburn, 2011). Starting up a food kiosk is quite easy and one should not have any fear at all. It is even simplified for chefs who want to seize the opportunity to become entrepreneurs. The business does not require large starting capital. One can start by as little as $ 5000 only. Depending with the location; $ 3000 may go acquiring thhe kiosk, $ 1000 can be channeled to the food bills, $ 300 on an attorney and the remaining $ 700 on other miscellaneous expenses. As seen, armed with around $ 5000, you are able to have a food kiosk running. It should however be understood that these are just but the tentative budgetary allocation for starting a kiosk business; variations are expected depending the choice area of the prospective entrepreneur. The choice of the food to be sold in the food kiosk ultimately lies in the potential customers. You cannot impose your interests on your customers; it therefore becomes important that your menu be influence by your potential customers. The potential customers also dictate the most effective working hours of the food kiosk. It is quite unimaginable for you to serve only lunch for your customers when as a matter of fact; they are still available for supper. The success of a food kiosk depends on how much you understand your potential customers, the more you do, the better. This will play a crucial role in ensuring that you establish a large network of customers once the business picks up. In conclusion, for a food kiosk to be successful, the owner should be ready to dedicate his/her energy into the business starting from inception throughout its fruition. He/she should also take the advantage of the mobility of the business to ensure that the business expands rapidly and reaches different regions. This is important in building a successful business empire from scratch. Buy custom Opportunity Paper essay

Pizza Hut Company

Pizza Hut Company Company Background Pizza Hut is an American restaurant chain. It operates franchises internationally. The company operates in the food industry and offers food items like pizzas, pastas, garlic breads, breadsticks, drinks, and desserts. It provides catering service and franchise opportunity. The company was founded in 1958 by Dan and Frank Carney and is based in Plano, Texas. It is a subsidiary of Yum Brands Inc. (Pizzahut , 2015).Advertising We will write a custom report sample on Pizza Hut Company specifically for you for only $16.05 $11/page Learn More Pizza Hut runs three different formats of restaurants – first is the family dining in restaurants, second is the delivery and carry on types, and third is where the first and second are merged together. Pizza Hut restaurants aim at providing the best quality product and service to its customers. The vision of the company at inception was to provide a special pizza eating experience and 55 years later , the company still prioritizes customer satisfaction above everything. The vision of the company is to be the number one pizza company in the world and the mission of the company is to bring favor to life. Pizza Hut’s objectives or â€Å"customer promise† as they call it, is to invent the most flavorful experiences and never be boring. The chain has 15,605 restaurants in 92 countries worldwide in 2014 (Yum, 2015). In China alone, there has been a 25% rise in the number of restaurants and 22% rise in the number in India (Yum, 2015). However, the largest number of chains is still in the US, which is the largest market for Pizza Hut. Situational Analysis How did the company start? Two brothers, Dan and Frank Carney, in Wichita, Kansas, started the company in 1958. In the fifties, a pizza parlor was a rarity in America, and when they opened one, it proved to be a successful business venture. Theirs was a humble venture with $600 lent to them by their mother and they partn ered with John Bender. A year later they started opening other Pizza Hut restaurants and franchises. The company believed in a policy of aggressive marketing and it grew fast in the 60s. By 1966, Pizza Hut already had 145 franchises across US (Vlessing, 1998). In 1968, the company opened its first international restaurant, in Canada and by 1970 it had opened restaurants in Germany and Australia. Due to its fast expansion and aggressive marketing policy, the company had to undergo certain structural changes in order to sustain growth. Their advertising expenditure in the local market increased from $942000 in 1972 to $3.17 million in 1974 (Vlessing, 1998). The company merged in PepsiCo in 1977. Throughout the 80s, Pizza Hut bought new competitors and aggressively acquired those who threatened their number one position.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Initially Pizz a Hut faced local competition mostly from regional players like Shakey’s from Denver and Pizza Inn from Denver (Vlessing, 1998). The company faced strong growth through the 80s, expanding rapidly. However, in the 90s, there were challenges and in the early 90s, PepsiCo expanded into the emerging markets. By 1997, Pizza Hut operated in 90 countries around the globe. PESTEL Political Factors: Pizza Hut is an international restaurant chain and therefore face various regulatory and political turmoil occurring in various parts of the world. Political issues may include regulatory framework that affects the operations in a particular country. The business is open to risks that are inherent to international operations. They are susceptible to social and ethnic unrest as well as local corruption. The restaurants must comply with the local government’s license and regulations. In the Middle East, the restaurants are subject to local laws concerning security, labor, health, sani tation, and safety. Internationally, the restaurants are subject to tariffs and regulations on commodities and equipment that are imported. They are also subject t to anti-bribery and corruption laws (See Appendix table 1). Economic Factors: the global and local economic condition may affect the operations of the chain. Some economic factors that may adversely affect operations of the chain are increased unemployment, fall in disposable income, and decline in consumer confidence. Other macroeconomic factors such as increasing inflation and dwindling exchange rates may become a serious impediment to sales growth of the chain. UAE has one of the fastest growing economies with booming industries and high consumer spending, which is a positive factor that will influence the growth of the chain in the country. Social Factors: Pizza Hut is a symbol of American commodification and faces unrest from ethnic and social groups in other countries who oppose Americanization of their culture. Tho ugh the company strives to localize their menu offerings and imparting the image of a local chain, it often faces challenge. UAE has a young population with 41% of the population belonging to the age group of 15 to 44 (Agriculture and Agri-Food Canada, 2015). Further the demand for American fast food in the country is increasing (Valdini, 2012). Technological Factors: Pizza Hut is spending a lot of its revenue on technological advancements in order to meet the demands of the tech-savvy market. For instance, the company is investing amount $30 million in 2014 (Yum!, 2014). It is planning to adopt a smart technology that will anticipate the customer’s need before she places the order (Nield, 2014).Advertising We will write a custom report sample on Pizza Hut Company specifically for you for only $16.05 $11/page Learn More This will help in better services. Further, for delivery orders, the chain is testing Uber-Esque technology to track orders (Taylor, 2015). Thus, updating technology is essential to keep up with the technological changes occurring in daily life. Environmental Factors: These factors differ depending on the region they are operating in. A company can be charged of being harmful to the environment. One of the reasons that a company can be accused of that is using materials that are not biodegradable, and Pizza Hut does that. Legal Factors: This includes taxes, quality requirements, and employees’ specifications. Legal compliance is essential in all the countries it operates in order to meet the legal needs and the regulatory framework of the nations. Therefore, to get licenses and permission to operate restaurants, compliance to regulations is essential (Yum!, 2014). Industry analysis Pizza Hut belongs to the retail food industry. It is made up of various forms of retailers such as supermarkets, supercenters, warehouse stores, convenience stores, etc. (Yum!, 2014). The fast food casual dining industry in the UAE is growing very fast due to the rise in disposable income, change in high-end shopping mall induced lifestyle, and increase in demand for Western fast food (Valdini, 2012). Therefore, Pizza Hut does not hold a significant position in the overall industry (Yum!, 2014). The Pizza food service sales in the UAE have been growing at CAGR of 7.8% (Agriculture and Agri-Food Canada, 2015). In the fast food market, the largest brand is KFC based on the percentage of share based on sales. Pizza Hut has the third largest market share in the UAE (Agriculture and Agri-Food Canada, 2015). The fast food market is expected to grow at a very fast rate in the UAE, with the chained foodservice market to have an expected growth rate of 7.1% (Agriculture and Agri-Food Canada, 2015). Further, pizza sales in UAE are expected to grow at a rate of 12.38% (Agriculture and Agri-Food Canada, 2015). Competitor analysis The competitive environment in the fast food industry in UAE is highly fragmented. The m arket leader in fast food in UAE is Kuwait Food Co. (Americana), which holds 3% value share in 2014 (Europmonitor International, 2015).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Domino’s Pizza is considered Pizza Hut’s number one competitor. The control of the pizza market by Pizza Hut started to be threatened when Domino’s entered the market as a delivery only chain. Other competitors include Papa John’s Pizza and Figaro’s Pizza. Other direct competitors for Pizza Hut are Papa Johns and Figaro’s Pizza that also specialize in pizza and have a number of branches around the UAE, but not even close to those of Pizza Hut (Wong, 2014). Indirect competitors of Pizza Hut include Subway, McDonalds, and other restaurants located in the food courts. Those restaurants also offer a fast service, a good price, and are located in a lot of places. However, the variety and creativity of Pizza Hut’s menu keeps it going and succeeding. A recent awareness among the people of UAE about the health hazards about fast food has increased the demand for healthy options provided by companies like Kcal Extra, Healthtrendz, and Liveâ₠¬â„¢ly who concentrate on deliveries to homes and offices catering to the health conscious consumers (Flanagan, 2015). Others like DinnerTime and Detox Delight provide food for the health and diet conscious consumers (Flanagan, 2015). One factor that might affect the industry of Pizza Hut and fast food in general is the increased health awareness. Media and doctors are focusing on promoting a healthy life style. In the GCC and specially the UAE, the number of nutritionists and gyms is highly increasing (Yum!, 2014). This awareness promotes people to taking care of the food they eat and focusing on eating healthy food. Domino’s Pizza is Pizza Hut’s first strategic benchmark company. Domino’s are working hard on their long-term strategies. They started already with the Customize Your Own Pizza option in some of the countries. Further, the company faces competition from other full-service restaurants as Pizza Hut operates in this market in the UAE. Customer analysi s The target market of Pizza Hut is both male and females of various age groups from all nationalities. The specific age group targeted is 12 to 40 years. They offer various pizzas that attract various age groups and nationalities. The price ranges at which the pizzas are offered are suited to low and middle income families. The targeted market is men and women, children, students, families, and travellers. The company has no geographic segmentation as it has its operations worldwide. The company follows lifestyle segmentation in the emerging Middle Eastern market where it has branded its restaurants as upscale dine-in. In the Middle Eastern market, Pizza Hut caters to a specific social class i.e. upper and middle class. More specifically, the target markets are those families who dine-out or order food at least once a week and have a high disposable income where a large portion of the target market’s spending goes to non-essentials. Target Segment of Pizza Hut The market siz e in the UAE is large as the country has a high percentage of young people with high disposable income and a high preference for American fast food. The target market of the chain is segregated based on the food they offer. For pizzas and pastas, they target a demographic group of 10 to 40 years of age, both male and female. Pizza Hut targets families with children, young professionals, and students. They target middle and upper middle class families in the Asian and emerging markets while in Europe and the US market they target low and middle class families. In terms of geographic segmentation, Pizza Hut puts a lot of importance on its expansion and sale in in the Middle East. The targeted market here is people within the age group of 20 to 40 and belonging to the upper to high-income group. Potential Size of Target Market The emerging and developing economies hold much more promise than developed countries. Figure 3 in the appendix shows that the emerging countries are more optimi stic about the growth prospects of GDP as well as the future of children in their country. Hence, from a futuristic view, targeting the emerging markets is an opportunity that Pizza Hut should undertake. According to the US poverty line, a household earning $10-20 daily belongs to the middle class and upper middle class is a household with income over $20-50 (Kochhar, 2015). Households with annual income over $73000 or above annually belong to the high-income group. Kochhar (2015) points out that the rise of the middle-income group has been highest in emerging economies like China, South America, and Eastern European countries. Further, the major population belonging to the upper-middle class and high-income group lived in North America, Europe, and Asia-Pacific region (Kochhar, 2015). The fast food industry in the UAE had a $8.5 billion market in 2013 and is expected to grow further (Agriculture and Agri-Food Canada, 2015). Hence, the target market of the young professional group b elonging to the age of 20 to 40 years will be rising in emerging economies (see figure 2 in Appendix). Top 3 strategic problems The three most important strategic problems faced by Pizza Hut are – Changing food preference and increasing health consciousness of the target market and introduction of healthy eating alternatives posses a threat to the market. Zero sales growth of Pizza Hut in the UAE by change in year on year sales from 2009 through 2013 (Agriculture and Agri-Food Canada, 2015). Lack of aggressive promotion in the UAE market of the popular products by Pizza Hut. For instance, Chicken Shawarma Pizza of Pizza Hut is one of the best selling ordered products of the chain, however, marketing for the product was short-lived. Recommendation Marketing Mix In the UAE the highest growth in the fast food service market are for full service casual dining and delivery model-based food service companies. In the full casual dining experience, the Pizza Hut holds the largest m arket share. However, Domino’s is the market leader in the delivery service (Agriculture and Agri-Food Canada, 2015). Product Building On Existing Product Pizza hut concentrates on offering local flavors to cater to the local markets. Pizza Hut needs to expand its menu offerings in the UAE. For example, Chicken Shawarma Pizza is part of the Flavors of the Arabia, which has 5 pizzas with flavors made to meet the Middle Eastern tastes. However, in the UAE only the chicken variant was introduced when there is a high demand for the beef variant. In addition the range includes Sujuk Pizza, Tawok Pizza, Sujuk Spirals, and Lemon Zaatar wings, which have been advertised in the UAE when the product was introduced, however, remain unavailable in the market. It is a strategic mistake to have made a promise in the advertisement and not committing to it as this creates negative image among consumers. Price Based On The Competitive Chart Price should be based on the marketing strategy that Pizza Hut employs and not directly based on the rice chart of its competitors. The prices must be competitive but concentration must be on building a brand and not start a price war. Further, Domino’s is gaining market through its online ordering business while Pizza Hut ahs not been able to match the sales rise in the digital age. Promotion Strategy The competitive rivalry between Pizza Hut and Dominos has led both the companies into price and promotional war. However, Pizza Hut has tried to move away from the business model followed by Dominos and caters to the dine-in experience of customers rather than the delivery business. Promoting restaurants with better ambience and happy dining experience will capture the mission and vision of the company and present a different form of competition to Dominos. Stakeholders According to the Yum Brand the stakeholders in their business and in turn for Pizza Hut are supply chain solutions board, the franchise associations, local commu nities, animal welfare societies, environmentalists, health and nutritionists, etc. (Yum! Brands, 2014). Budget The company should include three main strategies in their budget expenditure – first, innovating their services by increasing efficiency and better product offerings, second, entering emerging markets as inexpensive luxuries targeting the middle class and not only the upper-middle and high income group, and third, revamping their marketing campaigns. Further, many products are not properly marketed and promotion strategy is short-lived. Hence, proper budget should be in place to promote their products in the UAE market. Budget Plan Idea of returns and Sales Projections Table 3 in the appendix shows the growth of sales and marketing cost of Pizza Hut. The figures show that the sales of Pizza Hut are expected to decline based on the trend of sales in last three years (2012 through 2014). However, the cost of marketing will increase continuously. Finding the year-on-ye ar growth of sales since 2012 through 2014 was used to project sales of Pizza Hut. The compounded average growth rate is derived using the sales growth figures, which is then used to compute the trend in sales. The marketing cost was projected using the growth rate of marketing cost for 2013 and 2014. This is a warning sign for Pizza Hut, as it should revamp its product offering and boost marketing strategy to increase sales. References Agriculture and Agri-Food Canada, 2015. Foodservice Profile The United Arab Emirates. [Online] Available at: agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/middle-east-and-north-africa/foodservice-profile-the-united-arab-emirates/?id=1432740194697 . Europmonitor International, 2015. Consumer Foodservice in the United Arab Emirates. [Online] . Flanagan, B., 2015. UAE health food market booming but is it getting too fat? [Online] Available at: thenational.ae/business/the-life/uae-health-food-market-booming-but-is- it-getting-too-fat . Gruley, B., 2014. Twilight of the Pizza Barons. [Online] Available at: bloomberg.com/bw/articles/2014-07-03/dominos-little-caesars-pizza-founders-contrasting-legacies . Kochhar, R., 2015. A Global Middle Class Is More Promise than Reality. [Online] Available at: pewglobal.org/2015/07/08/a-global-middle-class-is-more-promise-than-reality/ . Nield, D., 2014. Subconscious Pizza HUt Menu Knows What You Want Before Yuo Do. [Online] Available at: digitaltrends.com/cool-tech/pizza-huts-new-eye-tracking-technology-knows-want-menu/ . Pew Research Center, 2014. Emerging and Developing Economies Much More Optimistic than Rich Countries about the Future. [Online] Available at: pewglobal.org/2014/10/09/emerging-and-developing-economies-much-more-optimistic-than-rich-countries-about-the-future/ . Pizzahut , 2015. Our History. [Online] Available at: http://pizzahut.com.ph/about/our_history.php . Taylor, K., 2015. Pizza Hut Is Testing Uber-Esque Delivery Tracking Tech. [Online] Available at: entrepreneur.com/article/245897 . Valdini, C., 2012. Industry focus: Fast food in the UAE. [Online] Available at: arabianbusiness.com/industry-focus-fast-food-in-uae-483500.html . Vlessing, E., 1998. Pizza Hut Inc. [Online] Available at: encyclopedia.com/topic/Pizza_Hut_Inc.aspx . Yum, 2015. Restaurant Count. [Online] Available at: yum.com/investors/restcounts.asp . Yum! Brands, 2014. Corporate Social Responsibility Report. [Online] Available at: yumcsr.com/about/stakeholders.asp . Yum!, 2014. YUM! Annual Report. [Online] Available at: yum.com/annualreport/pdf/2014yumAnnReport.pdf . Appendix Table 1: PESTEL Analysis of Pizza Hut Political 0 Economic +2 Social +4 Technological +4 Environmental -1 Legal +2 Table 2 Competitors Pizza Hut Domino’s Papa Johns Product Pizza and fast food Pizza and fast food Pizza and fast food Service Restaurant and delivery service Restaurant and delivery service Restaurant and delivery service Production/Quality Con centrates of serving local taste and diversification of market. Focuses on delivery within 30 minutes and hence efficiency. Concentrates on taste and delivery efficiency. Location 94 countries worldwide. Around the world. Europe and US. Market Share The largest Pizza chain in the US and globally. 16.7% sales in US in 2013 (Gruley, 2014). Second largest pizza chain in the US and globally. 11.1% sales in US in 2013 (Gruley, 2014). Third largest is Papa Johns in the US. 7.3% sales in US in 2013 (Gruley, 2014). Figure 2: Growth and future (Pew Research Center, 2014) Table 3: Pizza Growth Rate (Source: 2014 Yum Brand Annual Report) Sales Forecast 2012 2013 2014 2015 2016 2017 Income Sales 993 609 607 611.73 608.31 608.75 Growth rate -0.387 -0.003 0.008 -0.006 0.001 CAGR -0.91 Expense Marketing Cost Forecast Marketing Cost 173 180 187.28 194.86 202.75 Growth rate 0.040 0.040 0.040 0.040

Identifying the Hypothesis Research Proposal Example | Topics and Well Written Essays - 250 words

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LEGAL ASPECTS OF INTL BUSINESS - Essay Example Malaysia Airlines flies from Kuala Lumpur to Beijing twice daily without stops. Passengers arrive at least two hours in advance. On March 7, a group of 34 Chinese artists’ relatives, organizers businesspersons and families traveling with infants board the plane. An Information technology student in Lumpur and migrants being smuggled into Europe also board the plane. The plane is a Boeing 777, one of the world’s most popular passenger jets enabled with electronic controls and a computer to keep the plane steady(Philip, para. 11). Malaysia Airlines is an international company therefore; its operations are in accordance to international laws in the form of treaties conventions regulating its mother county’s relationship with other counties such as China. International law also provides litigation in cases of such breach of contracts by parties dealing internationally. International law also provides guidelines that facilitate transfer of risk from one party to another dealing internationally. Negligence by a party that has led to losses on the other party can be a basis for suing for damages. China has not held back in halting the pace of the search for Malaysia Airlines Flight 370. It has deployed 21 satellites and a flotilla of naval ships. China has also dispatched investigators to Malaysia, run background checks on Chinese passengers and scourer radar images. Working with Malaysian government in searching for the plane and investigating the happenings has revealed limits of China’s power, influence, technological and military might in the region, despite the rapid rise as a rival to the United States and American strategic dominance of the western pacific. Malaysia has been keeping other nations, including China at a distance, taking a leading role in solving the problem. Malaysia has the right to take control in the search operation. However, China as nation of

Portfolio Committee Essay Example for Free

Portfolio Committee Essay Dear Professor: UIC Writing Center is open to every UIC students who need help with their writing papers; at the same time, UIC also has lots of ESL students who view English writing paper as the most challenging task. How can Writing Center become more effective for ESL students? Mandy, Duong, and I would like to give some suggestions for Writing Center tutors from the perspectives of ESL students. We used a power point and brochures to help us express our voice. Before starting the power point, we went to the writing center and had an interview with the tutor. We asked questions about the tutoring procedures and the differences between tutoring a native English speaker and an English Language Learner. After that, we knew that most ESL students have the basic English skills when they got accepted to UIC. Therefore, tutors can communicate with them by speaking simple English and ESL students will have no problems in understanding. However, not a lot ESL student would like going to Writing Center for help. What keeps ESL students away from Writing Center and how can Writing Center help more ESL students become more successful in their writing papers? There are many barriers for ESL students coming to Writing Center. For example, many ESL students have no confident with their English, and they feel shameful and timid when talking to tutors who are English Native Speakers. If students talk little, tutors will stop explaining because tutors assume students know that. As a result, many ESL students found Writing Center was useless for them and stopped coming. Making tutors and ESL students communicate and understand each other better is the key to make a successful tutoring session. My group suggests tutors make a goal with ESL students together at the beginning of the session based on what ESL students need and to be enthusiastic. We want our power point to explain the barriers and to give suggestions in short. We put key points to remind ourselves when presenting. We also want to the text  and pictures have the equal amount so that our audience can have better understanding of our presentation and listening to us. We selected some key points from the power point to make our brochure for audiences to take away and read. We used simple words to make sure everybody could understand our brochures and used a lot pictures to attract audiences. The presentation was short, and very few people asked questions. It may be due to the fact that my audience is tutors who have learned those tips in their classes. If I could have a chance to improve my presentation, I would make prepare more to talk and ask questions instead asking my audience to give feedback. Sincerely yours, Lin

Womens History :: Essays Papers

Women's History Amelia Bloomer:Amelia Bloomer was born in Cortland County, New York, in 1818. She received an education in schools of the State and became a teacher in public schools, then as a private tutor. She married in 1840 to Dexter C. Bloomer, of Seneca Falls, New York. Dexter C. Bloomer was editor of a county newspaper, and Mrs. Bloomer began to write for the paper. She was one of the editors of the Water Bucket, a temperance paper published during Washingtonian revival. Mr. Bloomer lived in Seneca Falls in 1848, but did not participate in the Women’s Rights Convention. In 1849, Bloomer began work with a monthly temperance paper called The Lily. It was devoted to women’s rights and interests, as it became a place for women advocates to express their opinions. The paper initiated a widespread change in women’s dress. The long, heavy skirts were replaced with shorter skirts and knee-high trousers or undergarments. Bloomer’s name soon became associated with to this n ew dress, and the trousers became known as Bloomers. She continued to new dress and continued advocating for women’s rights in her paper. In 1854, Mrs. Bloomer began giving numerous speeches and continued to fight for equal justice for women. Carrie S. Burnham: Carrie S. Burnham believed that she had the right to vote and attempted to vote on October 10, 1871. When she tried to vote, her ballot was rejected. She took her argument to the Supreme Court of Pennsylvania in April 1873. Burhnam thought that â€Å"It is not simply whether I shall be protected in the exercise of my inalienable right and duty of self-government, but whether a government, the mere agent of people,...can deny to any portion of its intelligent, adult citizen participation therein and still hold them amenable to its laws.† Burnham petitioned the Court of Common Pleas for the right to vote. She argued that she met the legal definition of the words â€Å"freemen† and citizen. The court disagreed, though. Justice Sharswood maintained that citizenship did not entitle one to have rights, and that although women were citizens, it did not entitle them to legally vote. Anna Ella Carroll (1815 - 1893): Anna Ella Carroll was born on August 29, 1815, near Pocomoke City, Maryland. When the Civil War started, she lived in Washington D.C., and wrote numerous letter, pamphlets, and articles in support of the Union. She published The

All or Nothing

My doorbell was the last thing that I wanted to hear on the morning of 20th September. It was the first day that I'd had off work for months so I was hoping to stay in bed for as long as I could. The doorbell rang once more and at that point I realised that my long morning in bed was never going to happen. I jumped out of bed, the same as I did every other morning, and went to the front door to answer it. There was a postman stood at the door with a small parcel that was rectangle shaped. â€Å"Good morning†, I said to the postman. He handed me the parcel and also a clip board with a piece of paper clipped to the front for me to sign, I signed the paper and went back inside. I took the parcel into my living room which was still a mess from the night before; the coffee table in the centre of the room had an empty Vodka bottle, crisp packets, and also an empty twenty pack of cigarettes. My sofas outlined the coffee table with one either side, I sat on the one that was closest to me and opened the parcel, there was a small letter inside that said: To Victoria, A present from your dearest friend, hope you like it. Love you and miss you. Love Tom x x x. At that moment, a smile appeared on my face, I missed Tom a lot when he was away, especially when they'd been for this long, he had been away for nearly two months now, and normally I'd see him twice a week or more so it was weird for me not to have him near. He was on a business trip in London and I was still miles away from him in Bristol. I had known Tom since we'd started the same secondary school at the age of eleven, since then we've gone through college and university together too. At school we'd been close and we'd always wanted to do the same kinds of things, I was quite boyish and we used to play football after school had finished and on weekends. Our relationship just got stronger as we got older and it just never seemed to leave, even when Tom moved away for a short while with an ex-girlfriend who wanted everything her way. I took the velvet container and letter and put them onto the table in front of me, I opened the container to reveal a matching necklace and earring set, they were 18 carat gold and had one small diamond in each, the necklace was a heart at the end of a chain and the earrings were also hearts and also contained a diamond each. I grabbed my mobile phone from the kitchen side and pressed 1 on the speed dial, I placed the phone to my ear and it began to ring. â€Å"Hi!† said the voice at the other end. â€Å"Tom, its Vic†, I said, â€Å"just to say thanks for the jewellery set, it only came this morning†. â€Å"Oh†, he murmured, â€Å"you're worth it, oh and Vic's what time is it?† â€Å"About 1o'clock in the afternoon, why?† I replied. â€Å"I'm late, see ya!† was the answer I got, and then he put the phone down, I knew he was already very late. I put the phone back onto the kitchen side and began to walk towards my bathroom, and seeing as I had all day to do whatever I wanted to, I was intending to have a long relaxing bath. I went into the bathroom, and started to run a bath full of water, I put bubble bath in it, I lit the candles around the edge and my nightdress over my head and threw it into the washing pile. I spent over an hour in the bath, until the water started to go cold and I had to get out because my skin was all wrinkled. I dried myself and went through to my bedroom. Once in there, I grabbed a pair of silk French knickers out of my drawer and a long, light pink satin dress. It was meant to be really hot today according to the weather reports on telly, so I thought that I would dress appropriately as normally I would be in a suit jacket and black trousers. I threw the bed sheet over the bed, and fluffed up the pillows a little, pulled open my curtains and opened the window, ready for the day to begin. I blow-dried and straightened my hair before putting on my make-up and getting dressed. I then fed the cat and opened the rest of the curtains in the apartment. I picked up my keys and my phone from on the kitchen side and went out the front door. I went down the stairs and out to where my car was parked, it was my pride and joy, a black Lotus Elise which had taken me years to save for. I drove it out of the car park and along the street towards the shopping centre. As I approached the car park, I got my card out of my purse; I paid on the card for all of my parking tickets because I spent so much time in car parks, and keeping cash like that on me all of the time wouldn't be easy. I showed the man at the kiosk my card; he took one quick glance and then returned it to me so that I could get through. I put the pass back into my purse and headed into the main bit of the car park where I found a space next to the stairs that led down to the shops. I got out of the car and locked it; I then flung my bag over my shoulder and started to walk down the stairs. The first shop at the bottom of the stairs was Monsoon, I could see in the window, the shoes that I had bought the last time I had a day off. I went into the shop, I wasn't sure what I wanted but I knew I had to buy something special to wear to Tom's welcome home party that was being held that weekend. The dress that I bought eventually, was rose red and touched the floor, it was pure silk and cost me over à ¯Ã‚ ¿Ã‚ ½200, the slit that went up the back was huge and went all the way up to my thighs, luckily enough I had good legs so I knew I could carry it off easily. I needed a new pair of shoes to go with the dress so I carried on walking on the path through the middle of the centre until I came to River Island, I went in and bought the first pair of black, stiletto heeled shoes that I could find. I already had a purse at home that would match perfectly with my outfit and I was planning to wear the necklace and earrings that Tom had bought me. The party was being held at Tom's mum's house, as Tom's was too small to accommodate so many people. Jane was too wealthy for her own good, she had married an older man when she'd only just left Tom's dad, the man died five years ago and left everything he owned to Jane. He was lying on millions the day he died and before Jane realised it, she was too. He left his business, his home and everything in it to her, the house alone was worth over à ¯Ã‚ ¿Ã‚ ½1 million. The house was on 12 acres of land and had 10 bedrooms which would be well over enough space for the party. I had known Jane for as long as I had known Tom so she was like a second mother to me, being at her house was nothing new so I wasn't nervous about that, just about seeing Tom again after so long. I had spoken to him over the phone and had written letters but this was different and I was looking forward to it so much. I had to be well prepared for this so I had written myself a list of what I needed to do beforehand. Among the other things on that list was buy new dress and shoes so I ticked them off. The last thing I did before I left the shopping centre was grab a cup of coffee from O'Brien's, they made the best coffee that money could buy so I always bought one when I was on the move. I got into my car still with the polystyrene cup that was so hot that it was difficult to carry, and put my bag down on the passenger seat. I downed the last bit of coffee and threw the cup into the bin next to the car; I then put my new dress and shoes onto the back seat and drove out of the car park. By the time I had got back to my apartment, I was knackered; I parked my car in the same place that it had been in before I had gone out this morning. I then walked into the main entrance hall and up the stairs to the door of my apartment; I opened the door and pressed the button on my phone to check for messages. â€Å"No messages†, it said slowly, beeped three times as usual, then back to normal. I picked up the receiver and dialled Jane's home number, I always tried this first as it cost me less. It rang twice and then her answer machine kicked in. â€Å"The Williams residence, sorry but we can't come to the phone right now, please try our mobiles or leave a message after the tone†, the tone sounded so I began. â€Å"Jane, it's Victoria, just to say I'll be at the party, will be there as usual early to help set up, see you then if not before†, and I put down the phone. I went into the kitchen to see it gleaming, the living room had also now been cleaned and there was no rubbish on the table anymore, the cleaner had been in. I put the kettle on, picked up my post from the kitchen side, and sat down on a breakfast bar stool to open it. The remainder of the day passed as some what of a blur, I couldn't have done anything particularly exciting because I would have remembered. I only finally looked up at the clock on my living room wall at 10 p.m. and I knew that I had work in the morning so I went to bed. The two days after were the same, work which never changed from day to day, and doing the same thing every day made me more bored than anything else. I did longer hours than I should every day because I knew I had nothing to do when I got home and this made the two days go quicker. The weekend came and I knew that Tom was supposed to be coming home. I had the whole weekend off, I wasn't intending to get drunk but just to be sure I had booked the two days which meant I didn't have to go to work with a hangover. I had all day to make myself look stunning for the night ahead; it was only ten thirty in the morning so I got out of bed and put the television on in the living room. I had to be at Jane's at five o'clock to help her with any last minute things, she was having caterers in to cook all of the food and to set most of it up but she knew that I would be sure of what Tom liked. That morning I went out and had my hair cut and my nails done, I got home and showered to get rid of the access hair that was in all of my clothes. It was now gone 1 o'clock in the afternoon so I pulled a microwave meal out of the freezer and put it in for five minutes. I didn't have the time to do something proper, today was going to be quite busy for me, I still had to get ready although I was clean. After I had finished the meal, I put the dish in the dishwasher and tidied the kitchen again so it looked presentable; I only just had enough time now. I got dressed up to my waist; I didn't want to get make-up on the top of my dress so I put that part on last. I blow dried my hair and straightened it, did my make-up, put on all of my jewellery, including the necklace and earring set that Tom had sent me and then put the rest of my dress on properly. I put my shoes on and left and left at a quarter past four. When I got to Jane's, the place was deserted, there was nobody to be seen anywhere. It was quite early, and Tom wasn't due until around six. Jane came to the front door to greet me, so I parked the car and got out. I followed her through the entrance hall and into the living room which looked amazing as usual, but today the walls were covered in welcome home banners. I then joined her in the dining area situated next to the living room; the table was laid with the most beautifully presented food which I knew she hadn't cooked. A man, who turned out to be the bar manager for the night, was putting the finishing touches to the bar at the other end of the room, more bar staff would come later to help him with catering, waiters and waitresses to carry around the drinks on trays. I couldn't wait to see Tom; he was always away when I came around to see Jane, he only ever came home for a while and then he was off again to some business meeting or other. Jane noticed the earrings and the necklace and I told her that Tom had sent them to me. She complained because she said that he never sent her presents and said that he spoilt me, which was mostly true; he did always send me presents from wherever he was staying, even if it was only a t-shirt or a key ring with the name of the hotel on it. The last guest arrived at five thirty; Jane and I greeted them at the door and took their coats. Finally at ten past six a taxi pulled up at the door and out leaped Tom, as happy as ever with that same smile on his face as I had first seen so long ago. I was so glad to see him, even if at that moment it was only through the window. The door knocked and I stood behind Jane as she opened it. Tom threw his arms around his mother like a child, a finger just tapping me as his hand passed. Tom screamed my name as soon as he noticed that I was there, he then pulled me into his chest so that I could put my arms around him for the first time in ages. â€Å"Welcome home†, I squeaked, I couldn't breathe very well because he was holding me so tightly. He spent the next half an hour greeting people and thanking them for coming, and then he came back over to see me. We talked for a while about his trip and about how we both were; he looked great, although a little tired from the journey. He noticed that I had the earrings and necklace on that he had bought me and I thanked him again, he told me that I looked beautiful and I could feel myself getting embarrassed and going red. He just smiled. Out of the corner of my eye I caught a glimpse of Jane coming from the dining room, she winked and smiled when she saw us together, she had always thought that Tom and I should have been a couple but we had let her down after we had split up years ago. â€Å"Wanna dance?† He asked me. We stepped into the centre of the living room where Jane had made a space for everyone to dance in. He span me around, and I laughed, we danced for a while to a song which I recognised from my childhood. He kissed me as the song ended and I knew that Jane was watching us. In that moment I felt something which I hadn't felt with Tom since we were together, and then I heard a voice. I knew even before I looked that it was Jane, stood there hands on hips and giggling. â€Å"What?† Asked Tom, â€Å"it was just a friendly kiss†. I agreed with him and Jane walked away. It was now quite late, and most of the guest had left, the few that hadn't were getting coats and saying goodbye to each other. â€Å"Fancy coming back to mine for a bit?† he asked, â€Å"for coffee or something?† I answered almost immediately, â€Å"yeh, sure†. We phoned a taxi from Jane's house and got to Tom's just after midnight. He paid for the taxi and we got out. Once inside I sat on the sofa in my usual place next to the window, he got up to make coffee and I suggested wine instead. He put the two glasses down on the table and opened the bottle of wine, he poured wine into both the glasses and handed me one. We toasted â€Å"to love and all of life's other pleasures†. We talked some more about his trip and after the third glass of wine he moved closer to me, I wasn't really sure what to do. He touched my face and pulled me closer to him, we kissed, and not just a little one this time but one that lasted minutes, passion and lust filled me and I kissed back. He was caressing my hips and all up my back, he stopped the kiss just for a second and in that time I was trying to remember who I was with and what was happening. It was Tom, just Tom but for some reason it felt so right. I pulled his face back to mine so that I could kiss him again. He grabbed my hand and led me to what I knew was his bedroom. We fell to the bed still kissing passionately; he removed his jacket and his tie, and then started to undo his shirt buttons. I wanted him so badly and was so excited that I couldn't stop myself from pulling my dress over my head, shocking myself that I could be so forward. I threw it onto the floor beside the bed where the clothes he was wearing only moments before now laid. We were both now in only our underwear, I felt so calm with Tom, and I wasn't scared at all. Still kissing me, he undid the back of my bra so quickly that I didn't even notice, I had forgotten what Tom's touch felt like but now longed for him. He had taken off his boxer shorts and was now taking off my thongs, kissing and gently nibbling my breasts as he did. He started to stroke my thigh and I moved his hand up higher so that his fingers were on my clitoris, I was scratching his back and pulling him closer, begging for him to touch me more. I screamed with excitement as he slid inside me. When I woke that morning, I felt different, and then I remembered what had happened the night before. I got out of the bed still totally naked, and grabbed my clothes from the floor on the way out the door, Tom was still asleep and I didn't think that I could wake him; I just wanted to get out. When I got home I went straight into my bedroom where I cried for hours, I didn't regret the night before but I didn't want to ruin what we already had either. The phone rang beside the bed and I picked up to hear a voice which I knew was Tom's. I was crying as I answered, and Tom could tell this. He asked me what was wrong and I explained. â€Å"I want it all or nothing at all. There's nowhere left to fall when you reach the bottom, it's now or never. Is it all or are we just friends, is this how it ends, with a simple telephone call, you leave me here with nothing at all?† I sobbed. â€Å"That's what I phoned to say to you Victoria, I want you to have it all, I want us to be together properly, I'm sick of pretending that I don't love you because I do!† he answered. I told him that I loved him too, I was overpowered by shock. The next few weeks passed quickly, Jane loved the idea of us being back together again, so did all of our friends. We're planning to wed in the summer and then we want to start a family of our own. Who would have guessed that you can look love in the face for so long and not even realise that it's there. This book is a lesson for all of you, you only live once, live it to the full, don't let anything come between you and your dreams†¦

Broadway Theatre – a History

Broadway Theater Broadway is the longest street in New York, starting in downtown Manhattan, and running through town, crossing the Broadway Bridge, and continues to Bronx (Greiner, visit- new-york-city. com) Then why when people hear this street name, do they think of theater? That’s because this street, commonly referred to as the â€Å"Great White Way†, has 36 theaters. These 36 theaters, along with 4 other, make up what is called the Theatre District. Broadway history dates back to the late 1600's, when a coffee house called ‘The King's Arms' opened in 1696 on Broadway.Some scholars think this may have held Manhattan's earliest theatrical performances (Kenrick, J, musicals101. com). However, it isn't until December 6, 1732, when the first professional performance of a specific play is recorded in New York City. The play was â€Å"The Recruiting Officer†, and was performed by a group of actors from London, in an empty building near Maiden Lane and Pearl Street. Performances continued in this unnamed place through the end of the decade. For it wasn't until 1750, when New York had around ten thousand citizens, that it received its first formal theater (Kenrick, J, musicals101. om). However, the theater was still not on Broadway, but slightly east on Nassau Street, which gave it the name â€Å"Theatre on Nassau Street. † This theater was a wooden, two story structure that could only hold about 280 people. Walter Murray and Thomas Kean presented Shakespeare’s â€Å"Richard III† on March 5, 1750. They also presented the first documented musical in New York, which was John Gay's â€Å"The Beggars Opera†, on December 3, 1750. Historians don't know much about the Theater on Nassau Street, which results in mostly guesswork. In her book â€Å"Theater In American†, Mary C.Henderson said, â€Å"May have been either a warehouse or a brewery (or both). . . probably fitted up with a stage at one end, benches in front of it, and a raised gallery at the rear for common folk. Murray and Kean made a significant addition to their New York playhouse – they added boxes along the side walls, not only to increase the seating (a sign that they attained a moderate success) but also to provide a special place for the elite of the city. † (Henderson, 237). Unfortunately, the theater was later sold and turned into storage space, and then was eventually torn down in 1754 to make way for a church (Kenrick, musicals101. om). In 1798 the city's first world-class theater was built (Kenrick, musicals101. com). The â€Å"Park Theatre† could hold 2,000 people, had a spacious bench-filled pit, four tiers of private boxes, and a top gallery. Lewis A Erenber talks about the Park theatre in his book â€Å"Steppin' Out† saying, â€Å"All kinds of performances were housed under one roof, so that audiences in the 1830s might see drama, circus, opera and dance on the same bill. New York's P ark Theater, despite a reputation as an elite house, had a relatively large room that permitted the masses to govern the stage.Each class had its own part of the theatre, but all attended – mechanics in the pit, upper classes and women in the boxes, and prostitutes, lower class men, and blacks in the balcony. The rowdy audiences often yelled, stamped, drank and smoked during the performance. † (Erenberg, 15). Admission for the theater was 50 cents for the pit, 25 cents for the gallery, and a full dollar for the boxes (Kenrick, musicals101. com). The behavior of the rowdy audience was often drowned out by the action on stage, though showers of nuts and fruits from the balcony were common.Prostitutes often conducted business in the balcony, which led to much belief by the church that theatres were â€Å"foyers of hell†. One of the next theaters to open, was the ‘Bowery Theatre' in 1826 (Kenrick, musicals101. com). It aimed at the upper class at first, but whe n new management took over, decided to cater to the working class, by more action packed plays. According the Broadway League, it â€Å"Presented varied popular fare through the years, including spectacle, variety, melodrama, Italian vaudeville (c. 1915), and Chinese theatre (1920s).Burned down (and rebuilt) five times: 1828, 1836, 1838, 1845, and 1923–until a June 5, 1929 fire closed the theatre for good. † (Broadway League, ibdb. com) On the other side of the spectrum, for the upper class, The ‘Astor Place Opera House' was built in 1847, by wealthy New Yorkers, with the sole purpose of bringing Italian opera to the city (Broadway League, ibdb. com). These two theaters are commonly remembered for the Astor Place Riot, when in the spring of 1849, they were both performing the production of Macbeth.American ‘Edwin Forest' was directing the play along the middle and lower classes at the Bowery, while British ‘William Macready' appealed to the upper clas s at the Astor Place Opera House. As one source states, â€Å"A volatile combination of press ballyhoo and widespread anti- British sentiment incited a claque of Forrest's fans to disrupt a few of Macready's performances. † (Kenrick, musicals101. com). On the night of May 10, 1849 while the mainly upper class audience was enjoying their performance of Macbeth at the Astor Place Opera House, a mob of twenty thousand lower and working class men broke into a full-scale riot.When the violence got out of control, the police fired their guns directly into the crowd, killing at least twenty-two, while wounding more than 150 (Kenrick, musicals101. com). Robert W. Snyder says in the Encyclopedia of New York City that, â€Å"After the Astor Place Riot of 1849 entertainment in New York City was divided along class lines: opera was chiefly for the upper middle and upper classes, minstrel shows and melodramas for the middle class, variety shows in concert saloons for men of the working c lass and the slumming middle class. (Jackson, 1226).While there will always be fighting between the classes, it never again was centered around a theatrical event. As New York City grew in population, more ways of entertainment were on the rise. Laura Keene became one of the first nationally recognized actress managers of the American Stage (Kenrick, Musicals101. com). She produced and starred in many comedies and musicals at 622 Broadway. She set Broadways first â€Å"long-run† record with a 50 performance hit called ‘The Elves' in 1857, and continued to astound everyone with her musical ‘Seven Sisters' in 1860, which had 253 performances.With the Civil War going on during this time (1861-1865), this vastly expanded and upgraded railroads, which made it much more easier and affordable for the theatrical productions to tour. It was during one of these tours, when Laura Keene's troupe came to Ford's Theater in Washington, DC for the Spring of 1865, that President A braham Lincoln was assassinated while attending the performance of â€Å"Our American Cousin† on April 14. Even though Keene had no control over Lincoln's assignation, her name because so linked to the tragedy, that it soon forced her into retirement.Charles Hoyt's â€Å"A Trip to Chinatown (1891) became Broadway's long-run champion, with 657 performances (Kenrick, Musicals101. com). A â€Å"Trip to Coontown† was performed in 1898, and was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre. In 1894, â€Å"The Passing Show† was the first Broadway revue. However, it received little attention, and revues would not really catch in popularity until Floren Ziegfeld introduced his Follies in 1907. (Zenrick, musicals101. om) Hundreds of musical comedies were staged on Broadway in the 1890s and early 1900s, but New York Runs continued to be relatively short, in comparison to London runs. In 1910, smaller off-Broadway thea tre groups really took up. They would setup shop in smaller downtown venues, with the purpose of promoting experiments works, with people who may not make it to the city to see them. Some of the first groups were â€Å"The Washington   Square Players (later renamed the Theatre Guild), The Provincetown Players, and The Neighborhood Playhouse† (Zenrick, Musicals101. om). Most of the first off-Broadway performances were â€Å"Socially challenging dramas (Zenrick, musicals101. com)†, for it wasn't until later when musicals became a part of the off-Broadway scene. Since gaslight was not strong enough to be used with colored filters, theatre district advertising was dull through the 1890's. The first animated electric billboard appeared in Times Square in 1903, with Victor Herbert's musical â€Å"The Red Mill†, installing a sign with carbon lights that imitated the revolving arms of a windmill.This sign used electric light, which was far brighter, and made advertisi ng much easier. Soon, every Broadway show had some sort of electric sign, but since colored bulbs burned out too quickly, at first white lights were standard. This is where Broadway gets it's name â€Å"The Great White Way†, because the largest of these eletric billboards, oftenly called spectaculars, were actually stopping traffic with the night glow that they gave off. (Zenrick, musicals101. com) In 1927, neon lighting was introduced, which helped elongate shapes and bright colors.Broadway's business peaked in the 1927-1928 season, as more ten 70 legitimate theatres housed over 250 shows, but then later dropped tremendously in the 1930's in the depression, some Broadway productions even had to file for bankruptcy, such as Lee Shuberts productions (Zenrick, musicals101. com). Though eventually, World War II booseted the American economy, and many great musicals appeared in the 1940's, such as â€Å"Oklahoma†. Off-Broadway also increased, in small downtown theatres in Greenwich Village, and the Lower East Side that had been home to experimental theatre since the 1920's.Such shows such as â€Å"The Fantasticks† opened in 1960, â€Å"Godspell† (1971), â€Å"Little Shop of Horrors† (1982) â€Å"Nunsense† (1985) were born off-Broadway, and were very successful (Zenrick, musicals101. com)   During this time, marked the beginning of the â€Å"Theatre Wing’s Tony Award†. This award is theatre’s most prestigious and coveted prize, designed to celebrate excellence in theatre (Tony Awards, tonyawards. com) The 1980's Broadway was took over by imported â€Å"Mega-Musicals† (Cats, Les Miserables), and the 1990's saw the rise of big corporations   such as Disney (Beauty and the Beast, Lion King).These hits brought more people to Times Square, showing that the district had fresh commercial potential. Big, new, hotels were built, and a series of corporations (MTV, ABC, etc) were now present in the neig hborhood. (Zenrick, musicals101. com). For the book, â€Å"New York, An Illustrated History† states, â€Å"By the late 1990s, a new Times Square had emerged – cleaner, better lit, and more wholesome than it had been in half a century, and busier and more profitable than it had been in decades. Each night as the sun went down, the district was transformed into a glowing, shimmering diaphanous dish of light. (Burns, Sanders, & Ades, 554). Unfortunately, As theatrical productions got more technologically advanced, and theatrical production costs continued to rise, so did the price of tickets. Orchestra seats that once went for $8 in 1965, were $45 in 1985, and up to $100 in 2001, which is a much higher rise than the overall price of living (Zenrick, musicals101. com) Modern day Broadway shows that can very expensive. The production of the play â€Å"Wicked†, which is currently in its seventh year on Broadway, has grossed nearly $1. billion dollars, and has been se en by nearly 23 million people worldwide (Wicked Facts, newsobserver. com). â€Å"The Phantom of the Opera† is another Broadway play that has seen phenomenal success in its run. The show has received 7 Tony Awards, and been see by more then 10 million people. It has been on Broadway for over 17 years, making it the most successful production in the history of Broadway. In conclusion, New York's theatre district is once again a prime tourist attraction, and the theatrical productions remain a huge factor in the city's financial well-being.According to the League of Theatre Owners and Producers, Broadway shows currently sell one and a half billion dollars worth of tickets annually (Zenrick, musicals101. com). Broadway Theater is a staple in live entertainment, and something that is amazing to be able to see. Works Cited Kenrick, John. â€Å"Theatre in New York: A Brief History. † Musicals101. com – The Cyber Encyclopedia of Musicals. N. p. , n. d. Web. 14 June 201 0. . Henderson, Mary C.. Theater in America: 200 Years of Plays, Players, and Productions. First Edition ed.New York: Harry N Abrams, 1991. Print. Erenberg, Lewis A.. Steppin' Out: New York Nightlife and the Transformation of American Culture. Chicago: University Of Chicago Press, 1984. Print. â€Å"IBDB: The official source for Broadway Information. † IBDB: The official source for Broadway Information. N. p. , n. d. Web. 14 June 2010. . Jackson, Kenneth T. (Edited). The Encyclopedia of New York City. New Haven: Yale University Press, 1955. Print. Ades, Lisa, Ric Burns, and James Sanders. New York: An Illustrated History. Exp Sub ed. New York: Knopf, 2003. Print.Greiner, Julie. â€Å"A Brief Early History of Broadway Plays. † A Brief Early History of Broadway Plays. N. p. , n. d. Web. 14 June 2010.